Contractor Academy · Lesson 4 of 6

Building a visual proposal

Sales · 1 min read

Pair one chosen concept with the scope you are actually pricing. The image does not replace allowances, exclusions, or assumptions.

1. 1. Choose the concept you will price

   Use the direction the homeowner responded to. Do not leave three unrelated images in the proposal without saying which one the price covers.

2. 2. Write the scope beside the image

   List the work in the picture that you intend to build: pool, coping, paving, pergola, planting, or the exterior materials you named. Add allowances where a finish can still change. Add exclusions for work that is visible in the concept but not in the price, such as lighting, drainage, or a kitchen you have not measured.

3. 3. State the assumptions

   Say that the image is a concept from a photo, not a measured drawing. Note that grades, easements, utilities, and existing structures in the photo still govern the work. If a typed finish such as travertine or cedar was a direction and not a selected product, say that.

4. 4. Keep concept and build-ready work separate

   A Renderspace concept is for the sales conversation. It is not a construction drawing, a permit set, or an engineered plan. When the project needs presentation plans or a more finished rendering, that is a different deliverable. Human Polish describes that service. Permits still go through a licensed professional.